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LPCC - RAP'S TAX

Agency: LOLA NORMAJEAN // Creative Director: CAIO LESKA // Art Director: ANDRÉ DIAS

Every year there's a time that leaves the Portuguese with their hair standing on end: the time to fill out the Income Tax. But filling it out has a bright side: it is possible to donate part of the tax to a social entity with no cost at all. And these donations are very important to help the Portuguese League Against Cancer (LPCC) in the fight against the disease. So, how to make this complicated and boring duty for the citizen into something easy and fun? Simple: inviting the greatest comedian in Portugal, Ricardo Araújo Pereira, to show how it's done.

lpcc_irs2020_rap_poster.jpg

ETC...

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